90 seconds beats 500 words. Every time.
A standard job description gets 14% response from passive candidates. A video job description gets 40–60%. Here is the script.
Same role. Completely different response rate.
Operations Coordinator — Growing Agency, London (Hybrid) About Us We are a fast-growing digital marketing agency looking for an experienced Operations Coordinator to join our team. We offer a collaborative environment and real opportunities for growth. Responsibilities: • Manage supplier relationships • Produce weekly reports • Coordinate the team calendar • Support the MD with admin tasks Requirements: • 3+ years operations experience • Strong communication skills • Proactive attitude • Competitive salary + benefits
If you are an operations person who wants to own something real — not inherit someone else's system — this role is worth 90 seconds.
You will own the operational rhythm of a growing agency so the founder can stop being the operations department. In the first 90 days: suppliers managed proactively, the team calendar running without intervention, weekly reports the MD actually reads.
The team is nine people. Three are ex-agency, two are career changers, four are early in their career. Nobody has a corner office and everyone has an opinion. You would be the first dedicated operations hire.
This role exists because we signed our 50th client last month. The founder has been doing this job on top of everything else. That ends when you start.
Salary is £30,000 to £34,000. Hybrid — two days in Shoreditch, three remote. 28 days holiday.
If owning something from day one sounds like your kind of role — [Name] from [Company] would love to connect.
Script your 90-second video
Fill in each section. Keep strictly to the time guidance. Paste into HeyGen, Loom, or record direct to LinkedIn.
Open with what they will OWN, not who you are. Name the type of person and what they want. If you are not sure if it is good, say it out loud — does it sound like something a real person would say?
Name two or three specific things. Add one measurable outcome. No task lists.
Describe the people, not the org chart. One sentence. Make them feel real.
One honest sentence on why this role exists right now. Candidates can tell when this is vague. Be specific.
State the salary. Always. 'Competitive' loses 40% of candidates before they apply.
Name the person and company. End with the type of person, not the requirements.
Three ways to record your video
AI avatar. No camera, no editing. Creates a professional video from your script in minutes. Ideal if you want to produce multiple video JDs at scale.
Face to camera. Free up to 5 minutes. Record once, share a link. The most authentic option if you are the hiring manager.
Send directly to a passive candidate's LinkedIn inbox. No link. No redirect. Highest open rate of any channel.
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