TEMPLATE + VIDEO

90 seconds beats 500 words. Every time.

A standard job description gets 14% response from passive candidates. A video job description gets 40–60%. Here is the script.

Same role. Completely different response rate.

STANDARD JD
Operations Coordinator — Growing Agency, London (Hybrid)

About Us
We are a fast-growing digital marketing agency looking for an experienced Operations Coordinator to join our team. We offer a collaborative environment and real opportunities for growth.

Responsibilities:
• Manage supplier relationships
• Produce weekly reports
• Coordinate the team calendar
• Support the MD with admin tasks

Requirements:
• 3+ years operations experience
• Strong communication skills
• Proactive attitude
• Competitive salary + benefits
Response rate from passive candidates: ~14%
VIDEO JD SCRIPT
[0:00–0:10]

If you are an operations person who wants to own something real — not inherit someone else's system — this role is worth 90 seconds.

[0:10–0:35]

You will own the operational rhythm of a growing agency so the founder can stop being the operations department. In the first 90 days: suppliers managed proactively, the team calendar running without intervention, weekly reports the MD actually reads.

[0:35–0:50]

The team is nine people. Three are ex-agency, two are career changers, four are early in their career. Nobody has a corner office and everyone has an opinion. You would be the first dedicated operations hire.

[0:50–1:05]

This role exists because we signed our 50th client last month. The founder has been doing this job on top of everything else. That ends when you start.

[1:05–1:20]

Salary is £30,000 to £34,000. Hybrid — two days in Shoreditch, three remote. 28 days holiday.

[1:20–1:30]

If owning something from day one sounds like your kind of role — [Name] from [Company] would love to connect.

Response rate from passive candidates: ~55%

Script your 90-second video

Fill in each section. Keep strictly to the time guidance. Paste into HeyGen, Loom, or record direct to LinkedIn.

[0:00–0:10]THE HOOK

Open with what they will OWN, not who you are. Name the type of person and what they want. If you are not sure if it is good, say it out loud — does it sound like something a real person would say?

[0:10–0:35]WHAT THEY WILL OWN

Name two or three specific things. Add one measurable outcome. No task lists.

[0:35–0:50]THE TEAM

Describe the people, not the org chart. One sentence. Make them feel real.

[0:50–1:05]WHY NOW

One honest sentence on why this role exists right now. Candidates can tell when this is vague. Be specific.

[1:05–1:20]THE OFFER

State the salary. Always. 'Competitive' loses 40% of candidates before they apply.

[1:20–1:30]THE CLOSE

Name the person and company. End with the type of person, not the requirements.

Word count: 0 words. At ~140 wpm, approximately 0 seconds.

Three ways to record your video

🤖
HeyGen

AI avatar. No camera, no editing. Creates a professional video from your script in minutes. Ideal if you want to produce multiple video JDs at scale.

From $29/month
Try HeyGen →
🎥
Loom

Face to camera. Free up to 5 minutes. Record once, share a link. The most authentic option if you are the hiring manager.

Free tier available
Try Loom →
in
LinkedIn Video Message

Send directly to a passive candidate's LinkedIn inbox. No link. No redirect. Highest open rate of any channel.

Free with LinkedIn account

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